Sales start with the Customer - ebook

I have written this book for technical founders who may not have a formal business background—but who are building something that matters. It's also a valuable resource for startup communities and team discussions.

At its core, a business is built on three pillars: people, processes, and technology. Among these, people are the driving force. The way you shape your processes and technology to serve the people who run your business—and those who buy from it—ultimately determines your success.

This book is about building better business processes that truly serve people—your team and your customers.

But this isn’t your standard business manual. You won’t find checklists or how-to guides. Instead, you’ll follow the journey of two entrepreneurs as they build a company from the ground up. Through their story, you’ll experience the challenges, the decisions, and the insights that come with building a business rooted in customer value.

Sales start with the Customer is designed to challenge your thinking. It encourages a shift from what works for the business to what works for the customer—and in doing so, helps you build a stronger business from the inside out.

 “The book dives into crucial themes that founders and executives need to understand. I highly recommend it.” Mopi Vaibhav. BizOps & Growth lead @ Prequel (a YCombinator company)

“...skillfully blending entertainment with education.” Sudhakar Jukanti. Partner @ GTMfund (VC fund)