Sales start with the Customer

Ebook.

At its core, a business is built on three pillars: people, processes, and technology. Among these, people are the driving force. The way you shape your processes and technology to serve the people who run your business—and those who buy from it—ultimately determines your success.

Sales start with the Customer is designed to challenge your thinking. It encourages a shift from what works for the business to what works for the customer—and in doing so, helps you build a stronger business from the inside out.